“It’s easier for us to implement new products and train new salespeople. There are a lot of great benefits.”
“It’s easier for us to implement new products and train new salespeople. There are a lot of great benefits.”
A Bill of Materials (BOM) is the foundation of every product you build. Learn how automation helps keep sales, engineering, and production aligned in manufacturing.
Conf Industries, an Italian manufacturer of customizable hospital logistics equipment, saw a clear opportunity. Sales were strong, and demand for customized products was growing, but quoting was hindering speed-to-market. Each custom request triggered engineering reviews, manual BOM creation, and back-and-forth with sales. A simple caster swap could delay an order by days.
As sales cycles lengthen and digital buyers drop off at the first sign of friction. Buyers now need more guidance, support, and understanding of their business goals beyond what the current configure, price, quote (CPQ) process provides.
Product portfolio optimization helps manufacturers improve margins and reduce complexity by using configuration-level data to evaluate deeper product performance.
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