AI-powered CPQ (Configure, Price, Quote) uses artificial intelligence in different forms, from symbolic AI to generative AI, to automate product configuration, pricing recommendations, and quoting, helping manufacturers sell complex solutions faster and more accurately.
Conf Industries, an Italian manufacturer of customizable hospital logistics equipment, saw a clear opportunity. Sales were strong, and demand for customized products was growing, but quoting was hindering speed-to-market. Each custom request triggered engineering reviews, manual BOM creation, and back-and-forth with sales. A simple caster swap could delay an order by days.
ERP and CRM show what happened in your sales process, but configuration-level data from CPQ reveals why deals move or stall.
When you sell complex products with hundreds or thousands of variants, quoting becomes a high-stakes process.
Who is using CPQ is a question we get often. CPQ is used across manufacturing industries for faster quoting and selling. Learn more today!
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