What is AI guided selling and how does it work in CPQ?

AI guided selling uses artificial intelligence to help sales reps and customers navigate complex product choices, recommending valid configurations, flagging incompatible options, and surfacing the right upgrades or add-ons based on requirements. Reps can respond to RFPs and build accurate quotes without needing deep product expertise. Every suggestion is checked against your product rules in real time, so what goes to the customer is always buildable.