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Top Factors Impacting Industrial Buying
Buying industrial equipment can be hard and complex. Based on Accenture’s latest research – interviewing 70 senior executives about their B2B buying experience – it is evident that the traditional buying journey lacks Reliability, Convenience, Transparency and Responsiveness. If the divide between buyers’ expectations and the traditional B2B selling is not bridged, customers will turn […]
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The truth about CPQ projects is they can fail. Implementing a CPQ solution means more than just introducing new software. The decision to select a CPQ solution is part of a comprehensive digitization strategy. That’s why a CPQ project is not a pure IT project, but a strategic one that usually goes hand in hand […]