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Improving Speed-to-Market in Medtech Sales: How Quoting Automation Transformed a Manufacturer’s Operations

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Conf Industries, an Italian manufacturer of customizable hospital logistics equipment, saw a clear opportunity. Sales were strong, and demand for customized products was growing, but quoting was hindering speed-to-market. Each custom request triggered engineering reviews, manual BOM creation, and back-and-forth with sales. A simple caster swap could delay an order by days.

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